We map your niche and screen the fit
We pick one lane, define the exact buyer, and pressure-test whether your motion actually closes meetings. If the math doesn't work for both of us, we tell you before we start — not after.
Performance-based B2B outbound
We only get paid when you get paid.
Downpour runs cold outbound from your own brand, books meetings with real buyers, and bills 5% only when a deal closes. No retainer. No per-meeting fees. Nothing upfront.
The engine behind Regrow's US buyer meetings — now productized for founder-led startups.
The broken menu
Outbound is broken for the companies that need it most.
You're early. You don't have an SDR. You can't gamble $5k a month on a retainer that bills whether or not a single meeting turns into revenue. The market is built to get paid before you do. We built the opposite.
- 01Retainers charge $2k–$15k a month whether or not anything closes.
- 02Per-meeting agencies bill $150–$600 a booking — quality optional.
- 03DIY AI-SDR tools ($900–$2,000/mo) automate spam and burn your primary domain.
- 04Every model above shifts the risk onto you — the person with the least runway.
Everyone else charges for activity.
We charge for outcomes.
How it works
Four steps. One invoice — after you win.
We build a sending engine off your main domain
We register and warm dedicated look-alike domains (get-yourbrand.com, try-yourbrand.com) with full SPF, DKIM, and DMARC. Your primary domain never sends a cold email. Replies still land in your inbox, from your brand.
We run hand-personalized, AI-augmented outbound
Human-written, research-led campaigns — not a bot spraying templates. We coordinate email with your founder LinkedIn presence, keep spam complaints under 0.3%, and book qualified meetings straight onto your calendar.
You close. Then — and only then — we invoice 5%
Every prospect is tracked to your CRM before we send. When a tracked deal closes and you're paid, we bill 5% of the contract value. Net-30. That's the entire transaction.
The offer
$0 upfront. 5% when you close. That's the whole deal.
No retainer. No setup fee you can't get back. No per-meeting charge. We carry the cost of building your pipeline and get paid a small share of the revenue we help create — never before.
- ✓Zero upfront cost to start.
- ✓5% commission on closed revenue from leads we source.
- ✓You pay only after the deal lands and you've been paid.
- ✓Bill against first-year contract value for recurring deals.
- ✓Cancel anytime — you never owe a retainer.
- ✓Optional refundable deposit, credited back against your first commissions.
5% applies to closed revenue from prospects we first-touched and tracked to your CRM within an agreed attribution window (typically 6–12 months). Recurring deals are billed on first-year contract value. Leads already in your pipeline are carved out in writing. Payment is triggered once you've been paid or a PO is received; terms are net-30. A small refundable setup deposit may apply for tire-kicker screening and is credited back against your first commissions — keeping your net cost to start at $0. We cap concurrent pilot clients and screen for close-ability, so not every applicant is a fit.
Why founders trust us
Why founders trust Downpour with their pipeline
Paid on close, not on promises
Our incentive is your revenue, full stop. We don't get rich booking low-intent meetings or billing a monthly retainer. If you don't close, we don't earn — so we only chase deals that actually convert.
We protect your primary domain
Cold volume never touches your main domain. We warm dedicated sending domains for 21 days, cap sends at 20–40 per mailbox a day, and hold bounces under 2%. Your deliverability stays clean.
Sent from your own brand
Prospects see your company, your founder, your voice — not a faceless agency. Replies route to your inbox. Buyers meet you, warmed by a known-sender lift of 3–5x over anonymous outreach.
AI-augmented, human-run
AI does the research and the heavy lifting. Humans write every message and read every reply. The "fully autonomous SDR" story collapsed in 2025 — we run the model that actually books meetings.
Attribution settled before we send
Unique tracking domains, UTMs into your CRM, a written attribution window, and shared pipeline visibility with audit rights. You always know which meetings and deals came from us — no arguments at invoice time.
One niche, done properly
We don't serve every B2B category at once. We go deep on a small set of lanes — CPG-into-retail brands with a regulatory buying trigger, and global founders selling into the US — so our playbook compounds for you.
Flagship proof
Regrow: India to US grocery buyers, from a cold start
Regrow Products is a compostable-packaging brand with no warm US network and a founder ten time zones from the buyer. We built a warmed, separate sending domain, wrote hand-personalized outreach to grocery and foodservice buyers, and paired every email with a whitelabel product render. The result was meetings booked with named US buyers — cold, from India, with the client's main domain untouched. Downpour productizes that exact engine for other founders.
The same discipline that got a compostable brand in front of US buyers from India is now a repeatable engine — and clients don't pay a cent until it works.
0 → booked
Meetings with named US grocery & foodservice buyers, from a standing start
Warmed domain
Sent from a dedicated warmed domain — never Regrow's primary
India → US
Cold outbound across borders, with no warm network to lean on
Real replies
Responses from actual buyers, driven by a regulatory buying trigger
The honest questions
The honest questions, answered
The hard questions a founder should ask before handing over their pipeline. Here they are, without the spin.
A note from the founder
I built the playbook before I sold it.
I built Regrow the hard way: cold-emailing US grocery buyers from India, with no network and no budget for a $5k-a-month agency. I learned exactly what it takes to get a real buyer to reply — a warmed domain, a human writing every line, and a message that respects their inbox. Downpour is that engine, offered to other founders on the only terms I'd have accepted myself: you pay nothing until a deal closes. I take the risk, because I've already proven the playbook works. If it doesn't work for you, I don't get paid. That's the deal, and I'm comfortable standing on it.
— Miraaj Patel, Founder · Downpour & Regrow Products
Let's see if your pipeline is a fit.
A 20-minute call. We'll pressure-test your niche, your close rate, and whether pay-on-close outbound makes sense for you. If it doesn't, we'll say so. If it does, you start with zero upfront.
Book an intro call →
or email us directly at hello@trydownpour.com
No retainer · No per-meeting fee · 5% only on closed-won